This Missguided review will examine Missguided to know if the online shop is legit, or a scam as well as whether they are keeping to their promise of providing the latest trends in women fashion.
Missguided is an online retailer, based in the UK that focuses on providing fashion styles and accessories for women between the ages of 16 and 35. As a fast fashion retailer, their promise is to always provide trending fashion for women.
Missguided at a glance
- Established in 2009; owned and maintained by Nitin Passi
- A fashion retailer offering clothing, fashion accessories and beauty products for women between ages 16 – 35.
- Has an extensive list of products including dresses, tops, skirts, trousers, jeans, shoes, lingerie, swimwear, beauty products, bags and more
- Offers low prices, as well as some enticing promotions
- Does not offer free shipping
- Returns are allowed if made within 14 days of receiving order
- Payment is by Credit/ debit cards and PayPal.
- Customer support is by email, live chat and post
- Website (https://www.missguided.com) is compatible with mobile devices
What is Missguided?
Missguided is a UK based online retail store that was established in March 2009 by Nitin Passi who is still the sole owner and manager of the company till date. Missguided experienced rapid growth within the first few years of its launch; and even expanded internationally into countries such as USA, France, Australia and Germany.
The company has had different collaborations over the years to create it’s brand. They signed a deal with XPO to manage their international e-fulfillment operation in 2015. They also partnered with ASOS.com in May if that year, and currently sells more than eight hundred pieces through ASOS. They’ve established different brick and mortar stores over the years. The US department store was launched in 2015; the second UK bricks-and-mortar store was opened in Manchester in November of 2015, and in March 2016 the third store was opened in Birmingham. To make shopping more convenient for customers, a shopping app for iOS was launched in about 2016.
In May 2016, Missguided aded to their product range with a launch of a range of wedding dresses; and in September 2017, the company announced the launch of brother label Mennace with online & physical stores. Missguided is similar to Dresslily and Zafu
Legitimacy and safety
This is an important area in an online store review, because any body who intends to purchase any item online would want to do that from a legit store, and not a scam platform.
Is missguided legit or scam?
Missguided is legit, not a scam. It is very difficult to recognize which online store is legit or a scam simply by looking at the website. This is because their website always appears to be real. That is why a review as this is important; it will help you know if a particular online shop is truly legit.
In this review I have researched and found that missguided is legit and not a scam. This is because they pass the test of time, and also have a physical existence, which are among the factors that can proof that an online store is legit.
Test of time my observation is that due to the use of social media in communication, scam stores can not survive for a long time. The information about their scam activities will spread wide in a short time, such that nobody will fall prey to them again. Such exposure also make them shut down their scam site and disappear. The good thing is that Missguided passes the test of time. They started in 2009, which is about 9 years ago. And through all the years that follows; if it were to be a scam platform they would have stopped operation and disappeared into thin air. Instead they have conquered whatever storm, grown bigger, and still continue to meet customers fast fashion needs. There is no doubt that Misguided is a legit store, as no scam online retailer can remain in business for almost a decade.
Physical existence: when determining how legit a store is, it is important to check whether the online store has a functioning physical store, warehouse, office, showroom, production center and others. No scam store will have all these, most of them have only a virtual existence; they do not have any product to deliver to customers who make purchases. Missguided have stores in the US, Manchester, Birmingham and other places. They also have offices and warehouses. This shows that misguided has the capacity to fulfil orders, and is therefore legit and not a scam.
Is Missguided safe?
Missguided is safe and secure. The high rate of fraudulent activities in the world is very alarming. Cyber fraudsters do not just stop at scamming people by creating scam website; they also try to hack into legit sites to steal people’s data and information. That is why it is very important to ensure that the online store you want to make purchase from is safe and secured (that is, will not have leak your data to unauthorized persons).
The data that customers give out in online purchases include your name, email, mailing address, credit card details and more. If such personal and sensitive information is exposed to hackers, your identity can be stolen, or the money in your bank account can be cleared. Therefore, every customer will want to make sure that the sensitive information they share with an online store is safe and secured. For this reason any online store that fails to provide the information/ transaction safety measures is bound to loss in the competitive market.
In this regard, Missguided is committed to maintain the privacy of their customers. They are registered as data controller for the purpose of the Data protection Act 1998 (DPA), and the General Data Protection Regulation (GDPR).
Data Protection Act 1998 is a United Kingdom Act of parliament that regulate the processing of information relating to individual, including how it is obtained, held and used, as well as the disclosure of such information. It is designed to protect personal data stored in the desktop or in other organized filing system. It is an Act that gave individual legal right to control their personal data and information about themselves.
The General Data Protection Regulation 2016 is a regulation in European Union law that ensures that individual data is protected and their privacy secured. It is for all individuals within the European Union and the European Economic Area; it also addresses the export of personal data outside the EU and EEA areas. GDPR is a regulation that bound businesses to protect the personal data and privacy of the European Union citizens for every transactions that occur within EU member states. Any company that fails to comply attract a huge cost.
Missguided being registered with them shows that they take individual safety and privacy seriously. They are safe to buy from.
Is missguided ethical?
Missguided is ethical. Babe power is at the heart of their brand. They believe in championing young talent and real women, inspiring a new generation of unstoppable females to be themselves and achieve whatever they want. Missguided babes are the dreamers, believers and doers who represent their customers, brand advocates and iconic women from all shades of life and creative expression.
They do all this and as much as they can to ensure they source ethically and to avoid acts that constitute modern slavery. To this end Missguided has a team that is dedicated to understanding their supply chains, ask them about their operations, ensure they understand what supplying ethically means and provide guidance, training and assistance where necessary. Download Missguided Modern Slavery Statement.
Online shopping websites should be compatible with mobile devices so that customers will be able to browse through offerings at anyplace and anytime.
You can get the online store at https://www.missguided.com. The website, which is available in polish and English language, is compatible not only with desktop platform (such as MacOS and Windows), but also with mobile operating systems (such as Android, iOS, and more). Their website is not only mobile friendly but also easy to navigate. With your mobile devices, you can have access to the website, be able to view the products, select the one you want to buy, make your payment, and have access to every other service that desktop devuces can access.
There are benefits which consumers considers while making their purchases; one of such is the advantage in buying items from a store that offers wide range of products. This does not stop at giving customers an opportunity to make all their purchases in one store but exceed to tangible cost saving as a result of discount associated with bulk purchase. Some of the stores set a rate of purchase one can reach to attract discount; this means that if there are few products available customers will not get the discount. Therefore it is important that items are made available to enable buyers to have enough purchases that will qualify them to receive discount. Another benefit is that in most cases shipping rates are flat, that means that you pay a particular amount whether your items are many or few. It is better to buy all you need in one store to reduce the cost of making double shipments.
Therefore, it is important that customers examine the fashion store the wish to buy from, to ensure that there are variety of products available. In this regard, Missguided provides a wide range of fashion products that is needed by men, women, boys, and girls, such as clothing, accessories, shoes, beauty products and others.
Missguided clothes. Missguided offers the popular trends of clothes that can make you stand out.
Clothes available includes: Bodysuits, Coats & Jackets, Jeans, Joggers, Knitwear, Nightwear & Pyjamas, Schoolwear, Sets & Co-ords, Shirts, Shorts, Suits & Waistcoats, Sweat Tops & Hoodies, Swim & Beach, Tops, T-Shirts & Polos, Trousers & Chinos, Coats & Jackets Collection, Knitwear, Suits, Blazers & Formal Trousers, Nightwear, Loungewear & Slippers, Casual & Formal Shirts & Ties, Jeans, Chinos, Shorts & Swimwear, Underwear, Socks, Smart, Workwear & Party, The Casual Collection, Nightwear & Loungewear, The Lingerie Collection, Swim & Beachwear, Petite, Tall & Maternity, Coats & Jackets, Dresses, Hoodies & Sweatshirts, Jumpers & Cardigans, Jumpsuits & Playsuits, Blouses, Shorts & Skirts, Sportswear & Joggers, Suits & Workwear, Swim & Beach wear, Tops & T-Shirts, Trousers & Leggings, Blazers & Formal Jackets, Coats & Jackets, Joggers, Knitwear, Casual Shirts, Formal Shirts, Shorts & Swimwear, Suits, Sweatshirts & Hoodies, Trousers & Chinos, T-shirts, Polos & Vests, Shapewear & Body Solutions, Multipack Bras, Signature Premium Lingerie, Push Up Flirt Bras, Multipack Knickers, Sports Bras, Luxury Lace, T-Shirt Bras, Socks & Tights, Balcony, Bralettes, Full Cup, Maternity Bras, Post-Surgery, Strapless & Multiway, Non Padded, Non Wired, Plunge, Sports, T-Shirt Bras, All Knickers, Bikini, Thermals, Shapewear, Socks & Tights, Bodies, Loungewear, Pyjamas, Dressing Gowns and wedding gown.
Missguided shoes. At Missguided, you can get different types of shoes for women, such as Ankle Boots, Flats, Flip-Flops & Sliders, Heels, Leather Sandals, Slippers, Trainers, Wide Fit, Boots, Flats, Heels, Sandals, Trainers, Boot Edit, School shoes, Mid knee socks boot, Over the knee boots, Cross over lace boots, Suede boots, Heeled boots, Sock trainers, Lace up trainers, Platform sandals, Post heel sandals, slingback heel, Sheep skin slippers, Metal heeled sandals and others.
Different accessories are available at Missguided, ranging from earrings, Necklace, watches, Fit Guide, Bra Shape Guide, Knicker Guide, Bags & Accessories, Hats, Gloves & Scarves, Socks, fishnet socks, bum bag, beanie hats, hair bobble cracker, head band, envelope clutch bag, all jewellery, hair clip, hair bobbles, lingerie, fragrance, Belts, Sunglasses, Gift items, Phone cases and others.
At Missguided you will get different types of beauty products such as, Lip stick, Lip gloss, Lip scrub, Mascara, Dew pot, Eye shadow, Lip shine, Ointment, Eye liner, Luxury lip tint, Lip slip, Eve lom, Face gloss, Cat eye, Universal stick, Eyebrow gel, Lip treatment, Luminizer, Boosting base, Lip pen, Radiant translucent powder, Tinted lip conditioner, Nail polish, hair strengthening conditioner, ceramic brush, makeup bags, blush body mist, eye lashes, hair and body conditioner, shower sponge, face mask, tone oil and others.
Missguided price and cost of items. Missguided provides a wide range of products; and they keep adding new products every day, making it too hard to determine a particular price for any product. In most cases, prices fluctuate a lot; all you have to do is to keep checking their website for the price of any particular product at any point in time.
However, Missguided promise to offer low prices that are affordable to everyone, and also to keep them on top of the competitive market. When their prices are compared with the prices of similar products in other stores you’ll observe that they live up to their promise. Misguided is among the online retail store that offers some of the best prices for trending women’s clothing, shoes, accessories and beauty products.
Missguided offers promotions from time to time, all you have to do is to be checking the website to know when one is going on. Some are ongoing at the time of this review. The ones running now are: 25% off student discount, 21% off everything, and more.
25% off student discount means that every student that makes purchase pays only 75% of the full cost of the items.
21% of everything entails that every non-student gets 21% off the full cost of the qualifying items purchased from the store.
Missguided payment methods are of variety. The target of any online retail store is to operate globally, that’s why most of them accept a wide range payment options in order to accommodate customers who might not easily find a payment method that is supported in their location. In this regard, Missguided accept a wide range of payment methods such as Mastercard and Visa credit cards, Maestro, Delta, Solo or Electron debit cards, American Express charge cards and PayPal. While this is a good range of options, but there is still need to add crypto currencies and e-wallet.
It’s always good for an online store to accept a good number of currencies, so that customers will not have worry about conversion of currencies before making purchase. Missguided have a plus in this aspect because they accept a long list of currencies which includes Pound Sterling, US Dollars, Canadian Dollars, Australian Dollars, New Zealand Dollars, Euros, Danish Krona, Swedish Kroner, Norwegian Krone, Hong Kong Dollars, Singapore Dollars and Swiss Francs.
Missguided shipping is one of their advantages. Your goods are delivered to your doorstep when you make purchases from Missguided. Their shipping across the globe. The countries covered includes:
Andorra, Gambia, Norfolk Island, Angola, Germany, Norway, Argentina, Ghana, Oman, Australia, Gibraltar, Pakistan, Austria, Greece, Panama, Algeria, Greenland, Paraguay, Bahrain, Grenada, Peru, Bangladesh, Guam, Philippines, Barbados, Guatemala, Poland, Belgium, Guernsey, Portugal, Belize, Guyana, Puerto Rico, Benin, Honduras, Qatar, Bermuda, Hong Kong, Romania, Bhutan, Hungary, Rwanda, Bolivia, Iceland, Saint Lucia, Botswana, India, San Marino, Brazil, Indonesia, Saudi Arabia, British Virgin Islands, Ireland, Senegal, Brunei, Isle of Man, Seychelles, Bulgaria, Israel, Singapore, Burkina Faso, Italy, Slovakia, Burundi, Jamaica, Slovenia, Cambodia, Japan, South Africa, Cameroon, Jersey, Spain, Cayman Islands, Jordan, Lanka, Central African Republic, Kenya, Chad, Kuwait, Sweden, Latvia, Switzerland, Chile, Lebanon, Taiwan, China, Lesotho, Thailand, Colombia, Liberia, Togo, Congo Brazzaville, Lithuania, Trinidad and Tobago, Congo – Kinshasa, Luxembourg, Tunisia, Costa Rica, Malawi, Turkey, Croatia, Malaysia, U.S Virgin Islands, Maldives, U.S. Minor Outlying Islands, Cyprus, Malta, Uganda, Czech Republic, Mexico, United Arab Emirates, Denmark, Monaco, United Kingdom,Dominica, Morocco, United States, Republic, Mozambique, Uruguay, Ecuador, Namibia, Uzbekistan, Egypt, Nepal, Vatican City, El Salvador, Netherlands, Venezuela, Estonia, New Caledonia, Vietnam, Ethiopia, New Zealand, Yemen, Finland, Nicaragua, Zambia, France, Niger, Zimbabwe, Gabon and Nigeria.
Standard delivery to Belgium and Denmark will cost you €5 and takes up to 2-4 business days after placing the order. Express delivery to the same destinations cost €7, takes about 2-3 days if order is made before 5pm. Next day delivery will cost you €10, and you will receive your order within 1 business day if the order is placed before 3pm (local time).
Standard delivery to France cost €5. Delivery takes up to 3-5 business days after you place your order. Express delivery takes 2 business days at the cost of €7 (order must be placed before 5pm). Next day delivery will cost €10 (must be ordered before 3pm to be able to be delivered in 1 business day).
Standard delivery to Germany is €5, and will be delivered within 3-5 business days after you place your order. Express delivery to the same place takes 1-3 business days at the cost of €7 (orders should be placed before 6pm). Next day delivery cost €10 (order before 3pm to receive the order in 1 business day).
Standard delivery to Poland cost €5. Delivery takes up to 4-6 business days after you place your order. Express delivery will cost €7; if the order is placed before 5pm, you’ll receive it within 2-4 business days. Next day delivery cost €10; place order before 3pm for it to be delivered to you in 1 business day.
Standard delivery to Italy and luxembourg cost €5, Deliveries take 4-6 and 3-6 business days respectively after you place your order. Express delivery to the two destinations will cost €7 and take 2-3 business days, orders must be placed before 5pm. Next day delivery cost €10 and you must order before 3pm to receive your order in 1 business day.
For netherlands, standard delivery cost €5. Delivery takes up to 3 business days after you place your order. Express delivery cost €7, and require that you order before 5pm (local time) to receive your order in 2 working days. Next day delivery cost €10, and you’ll have to order before 3pm (local time) to receive your order in 1 working day.
Standard shipping to Republic of Ireland will cost you €3; delivery takes 2 business days (but it can take up to 3-4 days in some areas of the country). For next day delivery, order before 1pm to receive your order in 1 day at the cost of €5. Dublin only next day cost €5. Order between Monday to Thursday for next day delivery.
Standard delivery to Spain, Austria and Switzerland, cost €5, Deliveries take 4 – 6 business days after you place your order. Express delivery to these countries cost €7 (order before 5pm to receive your item in 2-3 business days). Next day delivery require that you order before 3pm to be able to receive in 1 business day, at the cost of €10.
Standard delivery to Sweden cost €5. Delivery takes up to 5 – 6 business days after you place your order. Express delivery cost €7; Order before 5pm (local time) to receive your order in 2 – 3 working days. Next day delivery cost €10; Order before 3pm to receive your order in 1 business day.
Shipping to other european territories €7, and can take about 5 business days after the order has been placed. EU next day will cost you €15, and orders should be placed before 3PM to be received in 1 – 2 business days.
International standard shipping cost €20. Delivery can take up to 3-11 business days. This delivery option is for all countries outside Europe and also includes Russia, Ukraine, Moldova, Azerbaijan, Romania, Albania, Armenia and Georgia.
Missguided Guide Video
Returns and refund policy
Missguided return and refund policy is another place to look into before making a purchase. Due to the fact that in online purchases customers do not physically assess the items before the purchase, there is the possibility that the items will not totally satisfy the customer when they finally receive delivery of the items.
There is also the issue of sizing where a purchased item may be oversized or undersized. There are also cases where the items are damaged, have compromised quality, or the buyer has a change of mind. All these reasons makes it vital for anybody that want to make purchases online to ensure that the retail shop have a favourable returns and refund policy.
The good news is that Missguided accepts returns and will issue refunds. You get full refund; you will receive original purchased price, and not any duties and taxes you paid on the item. It will be refunded in the currency and exchange rate at the time of the order.
To return an item, you have to simply fill the order returns form and put it inside your package, ensure that you secure the package, and the right label is attached with your returned items.
However, there are certain terms and conditions that must be followed to ensure that your returns are accepted and your refund processed.
The items to be returned must be in their original unused condition with all tags. That is, they must not be damaged, worn, washed, defective; they must be free of stains or dirt.
The returns must be made within 14 days of receiving your order. However, there are certain products that cannot be returned. This include: pierced jewellery, grooming products, cosmetics, and swimwear (if the hygiene seal has been removed).
Also, once your return is received, you should allow up to 10 working days for the parcel to get back to the warehouse and 3-5 days for it to be processed and for your refund to reach your account.
Customer bear the cost of all returns, and there is no reimbursement. Ensure that your return postage receipt is kept intact until you receive your full refund (just in case your items gets lost in the process of returning to the company).
Looking at the return policy of some of the other online retail stores, you’ll find out that the 14 days return window allowed by Missguided is small. There is a great risk of your returns not getting to the retail shop on time, which will definitely disqualify you from being refunded.
The return policies of some online fashion retailers allow customers to return items and get another one in exchange. While others do not allow for product exchanges.
Unfortunately, Missguided does not allow exchanges. If you have issues and would have to exchange the product with another one you will have to follow the steps to return the original items successfully, get a refund, and place a fresh order.
Customer support service is a very important aspect of any business, and can not be ignored. This is because whenever you walk into a store or a business organization; there is need for someone to attend to you, somebody you can, at least, ask any question you may have relating to the business transaction. Even when you are purchasing from online stores, there is need for an efficient customer support service so that all your questions, issues or complaint will be effectively addressed. Therefore, it’s important that customers consider the channels that are available for reaching the online store they want to purchase from, as well as the effectiveness of those channels.
Misguided provides only three customer support channels, but you can also reach them through social channels like facebook, twitter, etc. The three support channels are email, live chat, and post. You can either send an electronic mail (using the email address: firstname.lastname@example.org) or write to them via post (using the address: Missguided Limited, 75 Trafford Wharf Road, Manchester, United Kingdom, M17 1ES). For instantaneous feedback, you may use the live chat, which is also available 24/7.
Customer reviews suggest that these channels are effective, because the Missguided respond promptly to submissions. The email response time is just a few hours (like two hours), which is very good. However, there is need for them to make telephone support service available for customers who would rather talk physically with a customer rep.
Missguided tries to meet up with its promise of providing trending fashion, by making sure that they have many new arrivals daily; so you’ll definitely find the latest fashions styles in the store. Their prices are low, they run promotions once in awhile that bring their prices to very enticing low levels. Also, they prioritize customer satisfaction because they allow you to return items that you don’t like, and you’ll be refunded your payment.
This review shows that Missguided is legit and not a scam, and also safe for whoever wishes to buy trending fashion styles in an online store.
However, there are some areas that need to be improved upon to put them clearly at the front of the competition. Some of these include offering free shipping, allowing product exchanges, increasing returns window, and supporting e-wallet and crypto currencies as payment options.
- An extensive product range that includes clothing, accessories and beauty products for
- Very low prices for good quality items
- Orders are processed the same day that they purchase is made. Regular enticing promotions
- An effective customers support services
- Shipping covers lots of countries in the world.
- Their website is mobile friendly and easy to navigate.
I didn’t like
- No free shipping
- Short return window (14 days)
- No exchanges
- No e-wallet and crypto currencies.
- No phone option in customer support service.
Do you have an experience with Missguided? Good or bad, kindly use the review section below to give us your brief Missguided review.
Return & Refund Policy
Customer Care Service